Let me ask you, “Do you ever see .info sites in the search results?” Truthfully, I can’t think of any off the top of my noggin. There is a reason for this. They can be purchased cheaply for the first year, at one third of the price of a dot com. Most of the sites are hacked together and sold cheaply on Flippa or Sedo.

I sometimes buy websites, and though I have purchased .nets and .orgs, I have never bought a .info. I have been tempted once or twice but caution hit the stop button and I never have made any bids.

What made me think of this is that there were a bunch of domains and sites packaged together for sale for cheap, some actually pretty good names, except they had the .info tld. There was hardly any action on the auction. I did not bother to investigate further.

Truthfully, when I am looking at a website to buy. If it is not a .com I think twice. Then I might buy a .net or .org if a lot of work has gone into the content and the outreach. But a .info? Well, I might think three times if someone actually put some good work into one.

Anyone who has read this blog over the long-haul knows that I have been worried that my format is anchored too far in the past. I have experimented with video, but I have not been completely happy with the result. I have published several books in the past. I have a degree in history, so coming up with a survey history of modern Europe seemed almost a good step in the direction of expanding the InDepthInfo format and brand.

The question is, how to market it. So far – few sales. But then it has only been out for about five days. I have tried ads on Facebook and Google, however, the response has been minimal to feeble. That may be the fault of the ad or the fact that homeschool parents are not quite buying courses for their kids yet.

I must say that I feel I have come up with a quality, useful product. The only thing I am not completely happy with is the art work. But then, I have no one to blame on that score buy the artist. Myself.

The Feds are evidently accusing them of  reprinting copyrighted material. Which, in my book is bad, as I get stuff stolen all the time and would like to see the bad guys put in their place once in a while. However, I am not sure that blogetery is at fault. After all, they are only providing a platform. It is rather some of their users who are swiping video material and putting it on-line.

Where does the responsibility for someone posting copyrighted materials on your site end? What if someone should respond to this post with a full length quote from another blog? Without knowing the provenance of the comment, would the innocuous mcgelligot.com be shut down?  Does Google bear responsibility for pointing to them?

Well, this whole thing is still developing, but it does seem pretty heavy handed. I won’t go into a political rant. I leave those for some of my other blogs.

I completed the cover work yesterday. What a chore. As noted in my previous post, whenever you publish a book, everything has to be done meticulously.  Once done, there is seldom a possibility to go back an change things. Wait, with on demand publishing it can be done, it’s just a pain in the neck and all the older volumes will still have the old mistake in them. I suppose we could start labeling books with version numbers the way they do with computers. Imagine, “Huckelberry Finn 1.4″.

My editor should have the marked up edition back to me in a week or two. Then it is on to publishing and marketing.

At first, I thought that putting the book together would be a simple matter of copying and pasting the articles in a word document and then making a few edits and adding some other features and maybe an extra chapter or two. Yes, I did do all of that. However, the editing proved to be far heavier than I had anticipated. I had been satisfied enough with the articles to post them on the web, but I had not been satisfied enough with them to put them in a book. And why would that be?

Once the book is published, that’s it! I can’t change it. It is like writing in stone. I can’t add a comma, delete an awkward phrase, or insert a new paragraph. I once reviewed a history book where the word “throne” was misspelled “thrown”. I groaned every time I ran across it. I don’t want this to happen to my book, so where two edits might do for an article and one might do for a blog post, five or six is not too many for a book. All this editing, I believe ,raises the quality and quantity of the information.

Even so, the same thing that raises the quality of the initial book over the articles, is the same thing that allows the information and the writing to become dated. The online articles I can revise at will, and I often do. In fact, InDepthInfo is on a kind of editing cycle where articles are reviewed periodically for grammar and fact checking. I will especially dive into an article if I have had an email about it. This means that internet articles can be improved over time - but will they necessarily? I would say that on most websites they will not.

So, who wins, are books better or web pages? As much as I write on the web, I am still more likely to trust the info in a book.

When I buy a website, it is usually not in great shape. It is kind of like buying a fixer-upper on the Real Estate market. I get it with the idea that it has potential and with a bit of work it can add just a smidgeon to the bottom line.

The problem with this site is that it has a big potential to alienate some readers. I generally try to avoid doing that. I nearly bought a site on magnetic homeopathy a few weeks ago. Had I gotten the site, my plan was to rewrite the site as a kind of point-counterpoint, presenting the evidence for an against. I think it would have worked for that site. However, for this Iraqi Insurgency site, I decided at first to approach it from a strictly informational angle, to make all the adjectives politically neutral. I found this to be an impossibility. To use neutral words simply neutered the site (so to speak). To get to the nub of the truth, a certain amount of judgementalism must be injected into the articles.

Currently, I have only peeled off a couple of paragraphs and thrown them online. I am in the middle of writing a book on the History of Modern Europe, so this new project is going to have to wait. The plan is five or six pages describing the history and ramifications of the Iraqi Insurgency. I will draw a couple of maps and maybe a few sketches of the main participants. Hopefully, it will become a valuable resource on the insurgency.

I must confess that I have not bothered to put the code back on the sites. I figure that my Google revenue has been better than if I had been using Chitika, so why switch back? When I had started with chitika, the revenue was pretty similar, but I found that the eCPM from Google turned out to be better in the long run. I mainly put Chitika on my sites to have a revenue stream in reserve in case something happened with regard to Google. I haven’t seemed to have needed it.

I have been trying out InfoLinks on some of the websites that don’t do well with Google. The jury is still out. I can only say that the eCPM is not huge.

Once, I started putting the pages together, I decided that the work would benefit from some artwork. I have executed about 6 or seven portraits of historical figures which I did free hand based on photos of paintings. But I have gotten to the chapter on Louis XIV – the Sun King. His visage has been eluding me all day. To get a better understanding of the king’s features, I decided to download an image and then trace the contours using a freehand drawing tool and an airbrush. I thought the results were worth posting.

The World At My Fingertips

An article on page six or seven of yesterday’s Wall Street Journal announced that Google has, after many long years, announced the percent they pay to publishers of revenue from ad click throughs. I find it interesting that the stuff I always think is most important is stuffed into the back pages of newspapers. Be that as it may, 68% of click-throughs is not bad pay. It is no wonder that Google has so many people on the adsense payroll. I admit that it is the biggest part of my income. This is because I set out to create websites that inform, not sell, at least no so much.

Google, when they came out with Adsense, changed my entire revenue model. Before Adsense I was always trying to sell books, magazines or bread machines. In fact, I still do all of those things. But I find information to be a more stable commodity and though it does not always pay as well, I find it works out better for me in the long run.

I think I should state clearly that I do not create websites for Adsense. My main idea is to provide readers with clear, concise, and accurate information. It just so happens that Adsense rewards me for doing just that.

I believe this may have happened on one of my websites and has caused no end to problems for the last couple of days. Hopefully, my change will eliminate the problem. I actually added some code that strips html tags or php from all input. My apologies go out to all of you have used the code previously. If you find any other security problems, please let me know.