Archive for May, 2010
Google Announces Adsense Percentage: 68%
Posted by mcgelligot in Partner Programs on May 26, 2010
An article on page six or seven of yesterday’s Wall Street Journal announced that Google has, after many long years, announced the percent they pay to publishers of revenue from ad click throughs. I find it interesting that the stuff I always think is most important is stuffed into the back pages of newspapers. Be that as it may, 68% of click-throughs is not bad pay. It is no wonder that Google has so many people on the adsense payroll. I admit that it is the biggest part of my income. This is because I set out to create websites that inform, not sell, at least no so much.
Google, when they came out with Adsense, changed my entire revenue model. Before Adsense I was always trying to sell books, magazines or bread machines. In fact, I still do all of those things. But I find information to be a more stable commodity and though it does not always pay as well, I find it works out better for me in the long run.
I think I should state clearly that I do not create websites for Adsense. My main idea is to provide readers with clear, concise, and accurate information. It just so happens that Adsense rewards me for doing just that.
How to Fold Napkins
Posted by mcgelligot in Content Creation on May 6, 2010
Yes, it is an exciting subject. I have found over the years that life is what you make it and the same goes for any subject that you can create a website about. I just finished FoldNapkins.com. It was quite a project. It took me over a month to put it together, and really, I have to eventually add some more napkin folds to it.
Okay, stop yawning. I for one am excited about it. I never thought the subject could be so interesting. Yet, it was right in line with many other websites I have built over the years. Especially one on table manners. Don’t forget that I am also author of the Real Man’s Cookbook. So what is a real man doing folding napkins? You see, I am willing to take on anything that seems like a (reasonable) challenge. Besides a real man is not afraid to show interest in things that seem incongruous.
I often debate over buying websites or creating my own. I do buy an occasional website or domain. But in most cases I find that I am not satisfied with other people’s work. Hey, I am often not satisfied with my own. That is one reason this site took so long to produce. I was trying to make it just right. The other reason - I was working on several other projects at the same time and even (contradicting my previous sentence) bought another website and got it on line somewhere in that time frame.
Speaking of domain names. I simply registered FoldNapkins. I was somewhat surprised to find it available. It can be difficult to find good domain names in the .com TLD. I guess they are still out there. I haven’t failed yet to find a good one for the subject of my choice.
Well, if you’re looking for a napkin folding pattern, be sure to visit the site.

