Archive for January 28th, 2010

Wrong About Info Above Fold

Boy, was I wrong in my notion that if there was more info above the fold it would look good to Goog. I conducted an experiment on a couple web-pages that ranked pretty well. Over a month’s time they lost about one-quarter of their traffic. Today, I ratcheted the pages back to the previous iteration. Hopefully, they will return to normal.

I confess, I am not heartbroken, I did not particularly like the new look. Of course, had it done well on the search engines, I could have prettied it up. What I did like about it was the fact that it was configured so that I could isolate the content completely from the structure, so any changes I wanted to make across the board could be done easily. However, there was a drawback to this. It made it difficult for me to tailor info to specific pages.

Well, I will likely keep experimenting. But not for a while. Here is the old new look:

Garlic Page Screenshot

InDepthInfo ScreenShot

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Grezundl – and the Contest

Well, I try never to waste good words, especially when I have labored over them for a long period. I was going to enter my Grezundl and the Frog Prince in a contest. But it turns out that the book is a tad bit short on words. The min number is 50,000. Grezundl is a bare 17,000 or so. An excellent book, though. Why didn’t I make it longer? You try writing 50,000 words of sparkling wit!

Truthfully, I have done it before and it took me a whole year to do it. Suffice it to say, that Grezundl and the Frog Prince is a great story. By the way, the words I intend not wasting are contained in my application blurb. Here it is:

Near a black-water swamp sits a forlorn prince with bulging eyes, webbed feet, and a wickedly fast tongue. He contemplates with grim delight the delectable crunchiness of a blue-bottle fly. Meanwhile, across a moat and up three stories in the corner tower of a castle, a princess, with hair so long she must tie it around her waist, contemplates a blue bottle of her own. It is filled with a scent imported from the best shop in Paris. She regretfully dumps the perfume out the window and stuffs in a meticulous, closely written note. “To whom it may concern…I am a lovely princess trapped in a tower…need rescue… — … et cetera and ad nauseum…Yours forever, Grezundl.” She tosses the note-in-a-bottle from the window. The frog, without thinking, flashes out his tongue at what he mistakenly believes is a blue-bottle fly. So the adventure begins.

Written with keen psychological insight, intense characterization, light humor, and some really big words, “Grezundl and the Frog Prince” is an adroit blending of two familiar fairy tales. The story reeks of alliteration, smells to high heaven of metaphor, yet exudes a mere whiff of moral. Grezundl is short, sweet, and entertaining (the book, not the princess). A great read for all ages.

Well, if that doesn’t make you want to rush out and purchase a copy, nothing will.

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