Ugh. I get so frustrated sometimes with this internet business. I have worked very hard on the new look for InDepthInfo. My objective was to eventually shift all of the site over to the new look. However, the two folios that I have turned over to the new look have dropped in traffic by nearly a half. This does not augur well for the new look. Also, I can’t seem to figure out why it is happening.

The structure of the code in the new look is substantially the same as the old, although the look is somewhat different. I was very careful to keep the same titles, descriptions and keywords. I did update the text somewhat, but this is always going on at InDepthInfo and never has such a drastically negative effect. The only major differences I can pinpoint are the fact that I now use style sheets. Which I did not before. Also, I had a navigation bar at the bottom of the page as well as the top, and do not now.

All of this seems very minor. I can hardly believe the smack down in traffic as a result. My next experiment is going to be to add an additional navbar to the bottom of the page. I am not one of those people who obsesses over Search Engine O****zation. But when my websites take this kind of hit after a structural and user friendly improvement I have to be concerned.

If you have any suggestions, let me know.