Archive for April, 2008

Life Without the Page Rank Button

Well, it has been a couple days since I gave up the page rank tool on the Google tool bar. No one told me how tough it would be! To begin with, I never knew how many times my eyes flicked up to that little button. When looking at a webpage, I find that my first reaction is to see how it ranks. I could even tell just by looking at it how the page ranked. I did not need to hover the mouse over it to get the more precise figure. Looking at page rank was partly professional interest, but I admit that I tended to respect a page more if it ranked well. Now that I don’t know, I have to take the information at face value.

 The truth is, several times I have been tempted to put it back on, if only for a few minutes, just to check the page rank of a particular page. I sometimes will buy a domain, and for this purpose it is nice to know the page rank. But most of my domain shopping is just window shopping, so I have resisted the temptation.

Have I really missed the page rank tool? A confession – Once I did look up the page rank of a particular website with an online verification tool that I happened to have bookmarked. Other than this one little back-slide, I truly have not missed it, and my feelings of liberation go on unabated. 

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Page Rank Tool Removed!

I was all in a panic today. The page rank on one of my websites went down a notch! It set off a train of thinking that bordered on the irrational. What could I do to get some of that page rank back?

But before I could go down that dark path of S-ch Eng-ne Opt-ization (dirty words to some). I said to myself, wait a darn minute! Should I really be doing anything? My stats had not discernibly changed on the website. That is really the bottom line, is it not? I decided that the real problem here was not my website, which is just as useful today as it was yesterday. It was the whole page rank thing which is always driving these panics. I am certain that it has people performing all kinds of gyrations on their websites just to get that little green bar to extend a fraction (and I do mean fraction) of an inch longer. 

Well, I made a rash move for a web-publisher. I went in my tool bar and disabled the Page Rank display button. I had been thinking for a long time about doing this, but I did not want to give up some of the other useful features of the bar. I like having a search box always ready on my browser, and I like the spell checker that checks my text in forms. Yet, I did not have to give these up. I merely clicked the “Settings” button on the right side of the toolbar, clicked on “options”, and the ”more” tab, and then unchecked the page rank button under the ”Even More Buttons” header.

I am feeling a bit giddy about the whole thing. Like most rash moves, I may find myself regretting it. I can even see myself cheating and going in and turning on the button occasionally, “just to see”. But for now, I plan to relax and work on some projects without worrying about how they will rank.

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Highs and Lows of a Web Publisher

One of the hardest things about web publishing is dealing with the highs and the lows. We get a lot of feedback on our work if we put our email address at the bottom of the page, or allow comments. It is amazing how many of these are negative. Most of the negative posts are by mindless ninnies whose drivel makes no sense. I learned to ignore these long ago. The negative notes that bother me are the ones that make me question if what I am doing is worthwhile.

I recently had a note telling me that this person would be unable to recommend my website, InDepthInfo, in any way because it is an encyclopedia site, and he does not like such sites stating “it’s a bit too commercial for my audience, with too many ads and too little content of consequence”. I admit the commercial aspect. The problem is that without ads, I cannot continue. I tried to make a go with minimal ads and donations. (You may imagine how that worked out.) When I added adsense, I started to make enough to pay the bills. Actually, I am rather proud of the fact that I can make a living (albeit a bare one) from my writing. I think I have shown restraint as well, not stooping to link advertising within the content. All of the links in content have a direct relationship to other pages that bear on the topic at hand and add to the knowledge of the person using the link.

As for too little content of consequence? This comment burns me up somewhat as I make every effort to be as complete as possible in my research and relating information. My webpages on the Gulf War or on the Band of Brothers or The Battle of Salamis contain as much info on their subjects as books I have read. With research and writing most webpages take me as long as 8 hours to write and post.

Well, I am sounding a bit defensive here. However, it does bring up a good point. Am I losing readership of my writing and perhaps credibility as well by making these webpages a part of a large encyclopedic web site? The truth is most of the pages listed above do get a fair amount of traffic. However, they are some of my older sites that have been linked to in the past in a very comprehensive manner by people interested in subject of the pages. Today it is harder than ever to get recognition for information presented in an encyclopedic manner. This is partly because of the elitist attitude of some. It is also because of the way that search engines and directories publish results.

Yet the format does have its advantages. I like interlinking my webpages because I don’t have to duplicate effort when working on various projects which require background information that can be supplied by an article I have previously written. Interlinking your own websites is harder to do with a plethora of domains because Google frowns on such practices. Also it costs a bit more money, about $10.00 per site per year for each website to host them all on separate domains.

Carrying many domains seems to be a common practice now. I have shied somewhat away from that although I do have  a few other domains. What to do? I have been told by paid experts that I should concentrate everything I have on one website. I have also been told not to put all my eggs in one basket and simply spew off domain after domain. What will I do? Not sure yet, but I do know that I will continue to work to create the most useful content that I can produce.

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Google Tool Bar

It is amazing how often a quick view of the Google Tool Bar’s page rank sends me into a tizzy. I will be going back to a webpage on InDepthInfo, for whatever reason, to find out that some page or other that has been on the site for more than a year, that I spent hours, researching, writing, rewriting, integrating the links to the page into other appropriate pages, just to find out that Google has more or less relegated the page to the supplemental index!

A perfect example is my Brief History of Iraq which I wrote to supplement information on my Iraq War and Gulf War pages. How, I wonder, could these 5 pages be relegated by Google to virtual Siberia when it is well referenced in very popular on-site pages of a similar subject matter?

My Gulf War pages get a couple thousand page views per week, while the History of Iraq might get 10. Sure the Gulf War pages are much older, have many more references from other websites, but does this mean that the History of Iraq pages warrant, not a zero, but no page rank at all!?

It seems unjust. But who said life is fair? My next thought is…”How do I rectify this situation?” If we listen to Google then I do nothing and hope for the best. Do I go out and hussle links? Truthfully, I am tired of begging for links. I have no intention of stooping to social media links, artificially manufactured which have clogged up the web with opinionated nonsense (like this post?).  I don’t subscribe to black-hat techniques…

The funny thing about all this is that Google’s algorithm makes me consider adopting unorthodox techniques, because playing by the rules is not helping. I have already tried to indicate the importance of the page by internal links. Google has chosen to ignore this, and pretty much ignores the pages about Iraq history altogether. No wonder the algorithim seems to me to be failing and giving largely opinion results.

What am I going to do about it? I suppose complaining is not getting me anywhere. The only answer is to make my site the best resource it can be, if the few who visit those pages recognize their merit and reference them somewhere, Google too will recognize their worth as well.

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